360 Panoramic Video

Stourhead National Trust Christmas Lights  2019

Panoramic videos, also known as 360 degree or spherical videos, are videos that record a view in every direction at the same time. They are shot using a Virtual Reality camera. We use an Insta360 Pro 2 camera for superb quality images and sound. During playback on normal flat screen like a computer or mobile phone device, the viewer has control of the viewing direction like a 360 degree sphere. 

360 Video with Ambisonic audio

Here’s a great example of a 360 video that we made for St. Helena Hospice. Use your computer mouse or rotate your mobile device and drag your finger to move around the video and explore every angle. With Ambisonic audio, hear how the sound moves as you change your angle of viewing. This is a very powerful technique to direct attention to particular part of the spherical video.

Interactive & Immersive. As the video plays, watch the images come alive.

Panoramic or 360° videos are perfect for highlighting your business or premises such as:

  1. Hospices and Care Homes
  2. Wedding venues, Conference venues, Exhibition venues, Hotels
  3. Golf courses, Football stadia, Cricket grounds
  4. Hospitality & Restaurants 


The Benefits of Panoramic video

There are clear benefits of Panoramic video content when including it in your marketing campaign. It encourages engagement and as such has over 3 times the conversion rate of traditional video content and a 30% higher repeated view rate. It’s clear that your audience is likely to respond better to your marketing efforts if they have immersive, Panoramic video content to interact with.